I get this question all the time from clients.
My answer is either Yes or No!
Depending on some fundamental factors.
But It won’t work if:
- You don’t have a product or service that solves real problems people are facing
- You don’t have definite objectives
- You don’t have definite target audience
- You Ad material does not have what I called APC principle (A-ttention, P-roposal, C – all to action or Close)
- You Ads material is not creative to catch the attention of your audience
- You Ad copy is broken
- You don’t have a working sale process
- You don’t Retarget your captured Audience creatively
- You are not patient to get enough people who can pay you with Ads
This is just the fundamental factors that can make your Ads work or not to work..
I want to hear your thoughts on this…